Investors are not saying no because funding is unavailable. They are saying no when the investment thesis isn’t clear, the valuation isn’t aligned, or the execution plan lacks credibility.

In today’s market, successful capital raising depends on a well‑articulated investment story, supported by robust financials, a clear capital stack, an appropriate share capital structure and the right team to execute. 

Just as importantly, investors must be matched to the stage of the business — whether seed, venture (Series A/B), late‑stage, pre‑IPO, IPO or trade sale — as this determines cheque size, risk appetite, holding period and exit expectations.

Project eCommerce has successfully integrated and launched eight in-house brand products on the Chemist Warehouse Marketplace, marking an important step in expanding its presence with one of Australia’s leading pharmacy retailers. With 40 products now live on Chemist Warehouse, the business is actively progressing approvals to bring more than 2,000 additional SKUs to market over the course of the year.

In parallel, Project eCommerce has secured direct access to a dedicated Temu Australia account manager, enabling faster onboarding and scaling of its product range on the platform. This partnership positions the company to rapidly list 2,000+ in-house brand SKUs on Temu Australia, significantly expanding reach to new customer segments. Needless to mention that Temu Australia is one of the fastest growing marketplaces currently, gaining more market share from existing players YoY.

These marketplace wins were complemented by record financial performance, with the company delivering its strongest month on record in December, generating $563,000 in revenue (ex. GST). The period also saw continued improvement in gross margins across core in-house brands, driven by supply chain optimisation, disciplined pricing strategies, and organic sales on own branded websites.